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The Road to 2025: The Role of AI in a High-Performing B2B Marketing Organization

Advance Yourself: Building the Future-Ready, High-Perfomance B2B marketing organization.

Hear Jay Gaines, CMO and research fellow at Sirius Decisions as he presents the latest findings from its research on what state-of-the-art B2B marketing organizations look like and do, the four main ways that artificial intelligence will impact marketing and what you can do to prepare the the major changes about to reverberate through B2B (and even B2C) marketing and sales organizations.

Gaines will share Sirius's just published research into the:

  • Eight characteristics of high-performing B2B marketing organizations

  • Trends impacting B2B throiugh 2025 (atomization, AI, authenticity, accounability, adaptability)

  • Four impacts of Artificial Intelligence (add perceptive capacity, add cognitive capacity, reduce cognitive load, automate processes)

This deep dive presentation will illuminate "meaning of life" questions being asked at many B2B marketing organizations and how to get started from where we are today.

All attendees will receive a copy of a hot-off-the-presses Sirius Decisions research report that's guaranteed to stretch your mind and improve your decision making.

  • Networking: 5:30 - 6:30 pm

  • Presentation and Q&A: 6:30 - 7:30 pm

  • Networking: 7:30 – 8:00 pm



Mediassociates (Advance Yourself series Presenting sponsor)

Austin Lawrence Group is the co-sponsor of this event.

with additional support from Altamira, Wunderland, Paella Tapas Restaurant and Workpoint.

About our speaker

Jay Gaines is passionate about great marketing leadership that drives innovation, positive transformation, and measurable results. His career spans more than 20 years in a variety of b-to-b industries, and his experience includes organizational design and leadership, marketing strategy and planning, marketing budget and operations management, demand creation, sales and marketing alignment, and digital strategy. Jay has held executive-level marketing and business development positions at both well-established and startup b-to-b companies where he consistently transformed marketing organizations to achieve significant and measurable business contribution.

Earlier Event: April 24
The Buzz on the CannaBizness
Later Event: August 15
Summer Networking Party